Project 2


16/10/2019 - 21/10/2019   (Week 8 - Week 9)
Eunice Lo Set Tze ( 0334512 )
Advanced Typography 
Project 2 


Lecture Notes

Week 8


For this week's class, we didn't had any lecture due to our blogs are being checked and we have to settle our key artwork and deal with our collateral designs.


Week 9
For this week's class, we didn't had any lectures due to settling our posters and collateral.



Project 2

Week 8


Poster

After finishing the key artwork, I decided to do the poster immediately because I delayed my time to deal with the posters. So, I tried mixing the typographic systems.


Image 1.1

Image 1.2

Image 1.3

Image 1.4

Then after receiving my feedbacks where Mr. Vinod wanted me to use dilational typographic systems in my poster. So, I tried to do some but it wasn't as good as it's supposed to be.


Image 2.1

Image 2.2
However, it is not nice and messy  based on my judgement. I ran out of ideas on how to make a nice poster so I seek for Mr. Vinod's help as I don't know what consider as a nice dilational poster. Then he gave me a few examples.

http://www.graphis.com/entry/c4eca4ac-3889-4f9a-a84f-85b7654eeaa7/

https://www.google.com/imgres?imgurl=https%3A%2F%2Fjackywilliams.files.wordpress.com%2F2014%2F02%2Fgerbenskey_jaclyn_dilatational_grid1.jpg&imgrefurl=https%3A%2F%2Fjackywilliams.wordpress.com%2F2014%2F02%2F10%2Fdilatational-system%2F&docid=58SPahP7DMp2nM&tbnid=Z2BuuN4VtKViaM%3A&vet=10ahUKEwirhLKDm6XlAhUs73MBHSvqAjoQMwhYKBIwEg..i&w=1600&h=1066&client=firefox-b-d&bih=803&biw=1260&q=dilatational%20typographic%20system&ved=0ahUKEwirhLKDm6XlAhUs73MBHSvqAjoQMwhYKBIwEg&iact=mrc&uact=8

https://ibrahimkubba.files.wordpress.com/2015/03/screen-shot-2015-03-14-at-12-32-18-pm.png


Then he told me to get inspired from there. So, I tried one more time to see if I can make a better poster.

Image 3
I came up with this design which I quite like it much better than the others because it is neater and more consistent unlike the other ones. I decided to add the background because it creates a better contrast with the red and black colour and it makes it more lively.


Shirt 

Then, I moved on to my t-shirt designs where I searched for aesthetic t-shirt designs from Pinterest. I made a few designs based on the inspirations found. I mostly chose to do on a black t-shirt because why not? Black shirts are cool.

Image 4.1

Image 4.2

Image 4.3

Image 4.4
 I decided to go with Image 4.2 because I like the style and it is inspired by one of my favourite shirt that I recently bought from a Church Conference and it looks very cool and something that I actually really like.


Tote bag

Then, I moved on to the tote bag design and did a few simple designs as I feel like tote bag is meant to have something simple on it to look decent.

Image 5.1

Image 5.2

Image 5.3

Image 5.4
Image 5.4 (white)

Then I couldn't decided between Image 5.3 and Image 5.4 because I like both of their designs. For the design in Image 5.4, I got inspired by one of my friend's tote bags.


Week 9


Poster 

After receiving my feedbacks,  I aligned my information and created Image 6.1. However, it is still not aligned and the alignment of the information is displeasing.
Image 6.1

Then, I made it in a dilational form. However, there's a bit too much white space so Mr. Vinod advice me to make it bigger and rearranged it.
Image 6.2

Then, I turned the info upside down so that it can be easily viewed. I also made the word bigger so that it can take up the white space slightly more.

T-shirt & Tote bag

Mr. Vinod chose these and told me to change the shirt to a white colour because of my poster being in a white background

T-shirt design
Then, he told me to change my tote bag design by removing the box and make the front part fist covered only and the words will be at the back of the tote bag.

Tote bag design


Here are the embedded versions for :

1. Poster




2. T-shirt



3. Tote bag




Compilation of the collateral and poster
Here is the embedded version :



The micro site for the project :

Header

Info

Merchandise

Merchandise 
RSVP & footer



Here is the link : https://dimsumwebsite.000webhostapp.com/Microsite/Microsite%20bootstrap%20html.html


Feedbacks

Week 8

Feedback from Mr. Vinod : "Go study dialtional typographic systems.

There are many-many... variations. You need to try harder.

 Eunice, study carefully what I have given you above. Why is it good? Why doesn’t your look as good? What is missing? What do I need to do? How can I use my info and create a similar effect. Design takes a lot of work... and good design take a lot more work. For some people that takes a lot of work many times around.

So, just focus. This is not about speed. It is about QUALITY."


Week 9

Mr. Vinod told me to aligned the words in dilational to make it look like a smooth transition with the other information. Then, he told me that he prefers the other tshirt design but he wants it in white colour tshirt. After that, he told me to remove the box in my tote bag design and make the fists more in the front part of the bag while the words will be at the back.



Reflection

Experience

During Week 8, I kind of had an anxiety on the designs as I felt like non of it is good in Mr. Vinod's eyes and nothing can satisfy him for the posters so I slowly start to give up. For the shirt designs and tote bag I was slightly excited about because I kept imagining on what kind of design I would like to wear on everyday so I got inspired by one of my shirt designs.

Observations 

During Week 8, I was really frustrated and my brain completely went rusty and blank as I really don't know what else to do and I kind of rushed my assignments as I have to meet up with my parents after such a long time and stay over at their hotel and I wanted to bond with my family.

Findings

During Week 8, I could've tried even better and give myself a break to recollect myself and get inspired better and to keep calm. I should also not overthink again and give it a best shot.



Further Readings 

Week 8

Stop Stealing Sheep & Find Out How Type Works

Chapter 5 : Type Builds Character 



- Generic style for adverstising
- How different types can represent a different feel
- Classic elements


In this chapter, it talks about how different type can project different feel, atmosphere, and context to the whole text piece by applying different type and layout to a same passage. Such as how Univer's neutral and clean design is very appropriate for forms due to its readablitiy even though its fitted into a confined space. Furthermore, this chapter also highlights how layouts could also give context to the readers about what the content is roughly about before having to read it. It is because there are certain classic elements that are embedded in it, which have established a generic look that's already ingrained in our memory.


Week 9

Basic Design Typography



Setting Type : Using multiple typefaces

The use of multiple typefaces in a design is optional and it is possible to complete a design using a single typeface. However, the use of two or more typefaces can create an immediate sense of hierarchy in a text which can ease readers navigation when reading. Usually, distinctive typefaces are often used for titles and it has to be contrasting to its body text typeface (e.g Souvenir for the title, Helvetica for the body). Typefaces that are too similar may go unnoticed when put side by side.

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